I-League fans know that the league is
currently without a title sponsor and has been that way since 2011. While the league having difficulty in
finances and the fact that sponsors are not lining up at the door, it may be
time for the league to consider some alternative sponsorship, such as
partnering with an online gaming company.
One such company that comes to mind is
bwin.Party. Bwin has been a big
supporter of football around the world for the last few years. They have been the shirt sponsor of Real
Madrid for years and recently bwin
signed a shirt sponsorship deal with Manchester United.
In addition to their shirt sponsorships,
they have also served as title sponsors for the Portuguese League Cup, now
known as the Bwin Cup. Serie B in Italy
While we have been primarily talking about
bwin, we are not necessarily saying that the I-League should go with bwin as a
sponsor. We used them as an example of a
company that has been heavily involved in the game.
Partnering with an online gaming company
also makes sense in the fact that many football fans will place wagers on their
favorite teams and on key matches during League play. The sponsor company can benefit from this as
they will be the ones taking and paying off the bets when necessary.
These partnerships can benefit the
individual squads as well. If you look at
the deals that other teams have, some companies have actually opened fan sites
where fans of a particular club can wager and play games at while supporting
their club. It is just another way to
market the I-League and its teams.
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