Zee sports to rebrand itself as Ten Action

The channel is also to be rebranded as Ten Action, as Zee looks to capitalise on the successful Ten Sports brand. Zee extended its shareholding in Ten Sports from 50 per cent to 95 per cent earlier this year.

Zee Sports, which shows primarily Indian domestic football and overspill from the Ten Sports channel, has been unable to get carriage on the Tata-Sky direct-to-home platform, India’s third largest with just over five million subscribers. It is hoped the rebranding and new content will help change that.

For the full story see the latest issue of TV Sports Markets.

http://www.tvsportsmarkets.com/news/2010/jun/zee-spree-ten-action

This is great news for Indian football as one can hope Zee Sports will improve its coverage after their poor telecast last season.

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About Debraj Banerjee

Hi, I am Debraj Banerjee from Adra, West Bengal. A keen follower of Indian football and always an optimist that the game will get the recognition it truely deserves. What we ask from you is your support and one day the dream might turn true. Fingers crossed for Indian football. Cheers!

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